Interactive Future

Harry King

Advertising will not fall victim to interactive media. Interactive TV operated by smart devices is going to be the prime mass market success thanks to ease of use.

Interactive future

Harry King

IS IT SUNRISE OR SUNSET FOR THE ADVERTISING BUSINESS?

So is it all over? Is advertising as we know it dead?

Will the ad industry fall victim to interactivity? Is it going to end up as roadkill on the Information Superhighway?

Nope, nope, nope and no.

Incidentally, you have just read the last reference of any kind here to the Information you-know-what. It's become the most overused and essentially meaningless clich in an overhyped field.

And another thing. Anyone who claims definitive knowledge about interactive technology and its potential effects on advertising or on anything else...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands