Agency: J.Walter Thompson | Authors: Ian Leslie and Fiona Bioletti |
Putting the 'co' into Kenco How Christina created a company out of a brand
NEW MANAGING DIRECTOR OF THE KENCO COFFEE COMPANY BRINGS CHANGES
This is one of the campaigns of which KJS is most proud. Not only has it successfully driven our entry into the instant coffee market, but it has also created immense added value for KJS by driving the total Kenco franchise through the embodiment of the Kenco...