UPS: 'Consider it done'

This 1998 paper explains how in 1995 advertising helped UPS, the world's largest delivery company, to overcome the losses incurred by expanding internationally.
Agency: McCann EricksonAuthors: Ian Davidson and Terry McGrath

UPS: 'Consider It Done'

INTRODUCTION

UPS has been the largest delivery company in the world for years. But a decade ago it recognised the need to expand beyond its US stronghold and support its customers as they traded in the increasingly global marketplace. So UPS established, via acquisition, an international service capability. It cost millions of dollars to put in place and proved expensive to maintain as UPS wrestled to integrate the acquisitions successfully into its system. Year after year, its international operations have cost UPS millions of dollars...

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