Agency: bdh communication | Authors: Lorna Pritchard, Carol Smith and Nicole Ten Thij |
It means I can put my hand up a chicken one minute and feed my baby the next: How Carex made this possible
THE SITUATION
Today Carex is one of the fastest growing brands in the personal wash category. Year on year it outperforms the liquid soap market by 19% and is now the number one liquid soap brand with sales of over 8.9 million in the last year (52 w/e Feb 98: Source IRI INFOSCAN).
This paper sets out to demonstrate how an advertising...