Agency: Mother | Author: Justin Kent |
Batchelors Supernoodles: leading from the front
INTRODUCTION
This is the story about how an established brand leader identified and single-mindedly targeted a new consumer group to create unprecedented growth for the brand.
With sales far outstripping all forecasts during the advertising, factory supply was simply not able to keep up with consumer demand.
The advertising has had an amazing impact on the factory. There's been something of a 'Dunkirk' spirit with all hands on the pump. People have worked (largely uncomplainingly)...