Best in brief

Reviews of 6 articles: `Preventing the Premature Death of Relationship Marketing' by Susan Fournier, Susan Dobscha and David Glen Mick, Harvard Business Review, Jan-Feb 1998; `Hysteresis in Marketing - a new phenomenon?', by Hermann Simon, Sloan Management Review, Spring 1997; `Your Brand's Best Strategy' by Vijay Vishwanath and Jonathan Mark, HBR May-June 1997; `The New Information Intermediaries' by John Hagel and Jeffrey F.

Best in brief

Douglas West (editor)

In each issue Market Leader publishes brief summaries of a selection of the most useful and thought-provoking articles published in leading international business magazines and journals, at around the same time as the issue. The journals covered in this issue are: Harvard Business Review, Sloan Management Review, Business Horizons and McKinsey Quarterly. This issue's editor, Douglas West is on the Marketing Faculty at Henley Management College.

ACHIEVING CUSTOMER INTIMACY

Preventing the Premature Death of Relationship Marketing

Susan Fournier, Susan Dobscha & David Glen Mick, Harvard Business Review,...

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