Best in brief
Douglas West (editor)
In each issue Market Leader publishes brief summaries of a selection of the most useful and thought-provoking articles published in leading international business magazines and journals, at around the same time as the issue. The journals covered in this issue are: Harvard Business Review, Sloan Management Review, Business Horizons and McKinsey Quarterly. This issue's editor, Douglas West is on the Marketing Faculty at Henley Management College.
ACHIEVING CUSTOMER INTIMACY
Preventing the Premature Death of Relationship Marketing
Susan Fournier, Susan Dobscha & David Glen Mick, Harvard Business Review,...