Building profitable growth through Asset and Competency Based Marketing

Hugh Davidson

Describes ACM (Asset and Competency Based Marketing), a framework for thinking systematically about markets.

Building profitable growth through Asset & Competency Based Marketing

Hugh Davidson

 

Marketers are often too removed from the activities that determine business strategy to make the critical contributions they should and could make. Hugh Davidson describes an exciting framework for thinking, which in the hands of marketers becomes a powerful tool for diagnosing the company's current position and charting its future.

Many companies are missing opportunities to build profitable growth simply because they do not think about their businesses in an intelligent and systematic way.

Asset and Competency Based Marketing (ACM) is a way of thinking that...

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