Call ITV: a single number solution for telephone response

Caroline Hunt

Shows how a generic ITV number, Call ITV, works, and how it can help to develop and optimise customer dialogue.

Call ITV: a single number solution for telephone response

Caroline Hunt, Carlton TV, shows how a generic ITV phone number can help develop and optimise customer dialogue

Caroline Hunt

Call ITVwas launched by John Hardie, ITV's new marketing and commercial director, in December. It was launched in response to a growing belief among brand-response advertisers that the high volumes of simultaneous calls provided by even modest-rating spots on ITV could not be managed effectively by the existing structure of the UK's call centres. Regardless of the expansion and professionalism of the call centres and despite the number of...

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