Media Scene
Ginger's Bread
Peter Fiddick
Here's a funny thing. A guest DJ buys control of one of a country's only three nationally broadcast commercial radio stations and no one seems to know whether it will make any difference to anything. Or even whether it was a good deal.
That, on the surface, sums up the reaction - or lack of - to Chris 'Ginger' Evans' coup in buying Richard Branson out of Virgin Radio, snatching it from the grasp of the leading player in the UK commercial radio market, the Capital Radio group.
One moment, Capital were simply...