Rocky: 'It's chocabloc, man'

Launch of a new countline from Fox's Biscuits, aimed at young people ('aspiring adults') aged 8-14. Research showed that the volume opportunity lay in bridging the gap between grocery biscuits and confectionery.
Agency: PoulterAuthors: Caroline Midmore and Mark Buckle

Rocky: 'It's chocabloc, man'

INTRODUCTION

I'm Rocky Robin.

I'm hard. My first baby bootees were DM's. My voice broke when I was 2. I wrestle worms semi-professionally. Big 'uns an' all.

My heroes are Elvis, Mick McManus and the bloke who invented Trill.

But my over-riding obsession, grail and top-notch snack requisite is the Rocky bar. Stand between me and my Rocky, disturb my indulgence or badmouth my biscuit...

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