Match of the Day - How Quorn burgers and Ryan Giggs change the way we eat

Mark Ellis and Peter Knowland

1995 launch of Quorn Burgers, a new kind of protein food produced from a fungus (a beefburger lookalike).
Agency: AMV.BBDOAuthors: Mark Ellis and Peter Knowland

Match of the Day - How Quorn Burgers and Ryan Giggs changed the way we eat

INTRODUCTION

This is the story of a completely new kind of food.

It fulfils the role of meat, but it is not meat, fish, vegetable, soya or tofu. It has an impressive range of health benefits, but it has no heritage or provenance. It does not even come from a well-known manufacturer.

It has been in development for nearly 30 years, and on the market for ten but, until recently, only...

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