Agency: AMV.BBDO | Author: Jeremy Thorpe-Woods |
Pizza Hut: How the Hut hit back
INTRODUCTION
It is not the aim of this paper to prove that advertising rather than the product generated success. Stuffed Crust is an excellent new product development and would have had an effect without advertising.
This paper argues that what would have been a successful product in any case was enhanced by highly involving and appealing advertising. That advertising had a significant effect on brand saliency, trial, and most importantly, on revenue.
This paper aims to prove that the advertising had a profound effect in...