Have you Woken up to the Benefits of Ethnic Targeting?

This article reviews the need for ethnic targeting. It is estimated that by 2011 ethnic minorities will make the majority in half of London's boroughs.

Have you Woken up to the Benefits of Ethnic Targeting?

Stuart Leach Interfocus

Today people from ethnic minorities and the cultures they have brought with them are integral to life in Britain. The UK is one of the most culturally diverse countries in Europe, with ethnic minorities making up 6.5% of the population and with around 30 significant ethnic groups in London alone. It is estimated that by 2011 ethnic minorities will make up the majority in half of Londons boroughs.

The Asian community and the African-Caribbean community are two of the largest groups to be found in Britain...

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