Online Communications
Branding.com: Brand Building on the Internet
Brad VanAuken BrandForward
The internet has emerged as an essential brand building tool. It provides 24-hour access to the brand, 7 days a week. It provides global reach. It is a source of brand information. It can manifest brand identity in a multimedia fashion. It can tell the brands story and reinforce its heritage. Through it, people can interact with the brand and provide feedback. It can help create emotional connections between customers and the brand. It provides a way to reach inexpensively a very targeted set of customers...