The digital dawn

Nigel Sheldon

Discusses the dramatic developments promised by the arrival of digital television, and the progress still to be made.

The digital dawn

The arrival of digital television promises dramatic developments for consumers and advertisers alike. Nigel Sheldon of JWT clarifies the picture so far and the progress still to be made

Nigel Sheldon

Digital television is almost upon us. The last Government's Broadcasting Bill paved the way for terrestrial broadcasters, BSkyB leased capacity from satellites some time ago and the cable companies are confident that they will be able to deliver.

The inherent complexities, coupled with the huge implications, have made the path to the digital future an uncertain one but, gradually, seemingly insurmountable obstacles are being removed. For...

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