Agency: FCB Advertising | Author: Michael Harvey |
Through the eye of a needle
How the new British Diabetic Association Advertising was Developed
INTRODUCTION
When a new client says 'For God's sake do something about our awful advertising' and one year later God's representative on earth (or at least in England), the Archbishop of Canterbury compliments that same client on the advertising produced, it seems reasonable to assume that something pretty amazing has happened in between.
Perhaps there had been help from above. FCB was, after all, known as 'God's own Agency' because of its Billy Graham '...