Kodak Fun Cameras: 'Take pictures where you wouldn't take a camera'

Kodak’s disposable cameras faced both low levels of awareness and poor levels of trials, despite two initial TV advertising campaigns when they were launched.
Agency: J Walter ThompsonAuthor: Not credited

Kodak Fun Cameras Take pictures where you wouldn't take a camera

BACKGROUND

Kodak introduced 'disposable' cameras to the UK in1989; 24 shots on Gold 11 film and a camera all-in-one. When the film is used up, the camera is returned to Kodak and recycled once the prints have been developed. Despite two initial TV advertising campaigns (produced by Y & R London and Y & R Paris), when JWT London was awarded the business in 1992, the brand faced both low levels of awareness and poor levels of trial....

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