Intel: '486 not 386'

At the time of this campaign Intel microprocessors powered 70% of all personal computers sold. The objective of the advertising was to move the market from 386-based PCs to faster 486-based PCs.
Agency: PublicisAuthor: Not credited

The Intel Microprocessor

THE PRODUCT

A 486 microprocessor is made of silicone, it can vary in size but is generally approximately 2.5 cm square and 0.5 cm deep. It is analogous to the 'brain' of the PC, as every instruction inside the PC is generated by it. The microprocessor is not a tangible object for the majority of PC users as they can't see it.

Background

Intel developed the first microprocessor in 1971 and has developed each subsequent generation of microprocessor.

Approximately 70% of all PCs sold to date contain an...

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