Heat Electric

Electricity as a source of domestic heating had always trailed behind the charms of gas. The latter was cosy, warm and, above all, controllable.
Agency: GGK LondonAuthor: Not credited

Heat Electric

In October 1991 the Electricity Association asked GGK London to pitch for the domestic electric heating business.

The client brief was, and I quote:

To communicate to our target audience that electricity can provide them with an affordable, effective and stylish heating system at competitive installation and running costs. This system will encompass all the modern, responsive and clean aspects that electricity is so well known for, and will truly offer them the heating solution for the twentieth and twenty-first centuries.

The client was far from stupid. They...

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