Agency: WCRS | Author: Judith Blundun |
Courts Mammoth Superstores Wouldn't it be lovely to build Courts' business and win an APG Creative Planning Award
BACKGROUND
If you are aged between 25 and 45, live with your other half and your children in your own home, and are neither at the top nor bottom of the class spectrum, you're in Courts' target market. And if you are, you must have seen Courts 'Mr Wonderful' campaign. Remember the Liberace-type in the blue lurex jacket? He bounds through the store singing 'See you all in Courts'.
This campaign, devised by...