Jaguar: 'Making the dream come true'

The challenge for the creative team charged with advertising the Jaguar luxury car marque was to encourage a re-appraisal of the brand to give it new relevance and appeal.
Agency: J Walter ThompsonAuthor: David Baker

Jaguar - Making the Dream Come True

The development process surrounding the Jaguar advertising that has run in the UK and in Germany demonstrates the value to the client and the agency of thorough investigative work and creative thinking before creative briefing.

This ensured that the team at Jaguar and at JWT were united behind a core creative strategy and knew that was being sought for in creative execution (not 'I'll know it when I see it', but instead 'we know what we're looking for').

The principle...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands