Agency: J Walter Thompson | Author: David Baker |
Jaguar - Making the Dream Come True
The development process surrounding the Jaguar advertising that has run in the UK and in Germany demonstrates the value to the client and the agency of thorough investigative work and creative thinking before creative briefing.
This ensured that the team at Jaguar and at JWT were united behind a core creative strategy and knew that was being sought for in creative execution (not 'I'll know it when I see it', but instead 'we know what we're looking for').
The principle...