Agency: Abbott Mead Vickers | Author: Tara MacLeod |
Gossard Lingerie - Hitting the Wall
BACKGROUND
Gossard is a brand with a history in the UK. However, it is virtually unknown on the continent.
AMV BBDO is an agency with an in-depth knowledge of women's attitudes in the UK. However, when it comes to European women, we are on a very steep learning curve.
In November 1992, AMV.BBDO was approached by Gossard to pitch for its business. The brief was three-fold:
- to develop a single European campaign for the brand and ...