Account Planning and the Client Relationship
Leslie Butterfield Abbott, Mead, Vickers/SMS
Planning has brought the research function out of the 'backroom' and made it very much a line function (as opposed to a staff function) within the agency. I am sure most people are familiar with this distinction essentially it is a way of describing an organisation structure within a manufacturing company as comprising two elements: those departments or functions, such as 'goods in', the production area itself, despatch and so on, that are directly a part of the production 'line'; and those departments essentially...