Direct marketing in Europe: How European advertising and media companies and agencies see direct marketing
FEDIM
It is clear that new electronic services will make a great impact on a number of direct marketing response mechanisms, from a survey of a hundred companies across Europe, on the trends in direct marketing in the next five to ten years, undertaken by FEDIM in October 1995. They will change the way direct marketing is done, but will not completely replace traditional systems. Postal services will be replaced to a certain degree by the new electronic media, due in part to increases...