'Everybody hide, an election is coming!', an examination why some Australian advertising agencies refuse political accounts

David S. Waller and Michael Jay Polonsky

This article examines Australian advertising agency executives' attitudes towards political advertising and political accounts.

'Everybody hide, an election is coming!'

An examination why some Australian advertising agencies refuse political accounts

David Waller and Michael Jay Polonsky

This article examines Australian advertising agency executives' attitudes towards political advertising and political accounts. The study examined a sample of 101 advertising agency executives from Australia's 300 largest agencies to determine why some Australian agencies refuse to accept political accounts. The results, combined with comments from various advertising agency executives, have provided a number of suggestions for agencies planning to obtain or keep their existing political accounts.

INTRODUCTION

Political advertising has been playing an increasingly important...

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