The 'Smee Report' as a contribution to the tobacco advertising debate

J Luik

The UK Department of Health's consultative document on tobacco advertising (informally known as the 'Smee Report') occupies a curious position with respect to debates on public policy about advertising.

The 'Smee Report' as a contribution to the tobacco advertising debate

John Luik

The Niagara Institute, Canada

The UK Department of Health's consultative document on tobacco advertising (informally known as the 'Smee Report') occupies a curious position with respect to debates on public policy about advertising. While its conclusions have not been accepted by the UK government, they continue to be used, uncritically, elsewhere in the world as part of the 'justification' for bans on tobacco advertising. This paper examines the basis of the Smee Report's key conclusions concerning the UK, Canada, Norway, and Finland, and argues that its...

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