Econometric studies of advertising, advertising restrictions and cigarette demand: a survey

Over the past two decades economists, many market researchers and statisticians have debated in the learned journals a number of issues relating to advertising and cigarette consumption.

Econometric studies of advertising, advertising restrictions and cigarette demand: a survey

Martyn DuffyUniversity of Manchester, UK

INTRODUCTION

Over the past two decades economists, market researchers and statisticians have debated at length the relationship between cigarette advertising and consumption in a spate of econometric papers in the learned journals. This body of literature is large and still growing, yielding diverse results from a multiplicity of model specifications. The aim of this paper is to carry out a critical review of the major papers which have been published in this area since 1970 with a view to assessing which side in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands