Cigarette advertising and consumption in the United States: 1961-1990

Barry Vacker and Dr Gary B Wilcox

This article examines the relationships of aggregate advertising expenditure on cigarette consumption in the United States from 1961 to 1990.

Cigarette advertising and consumption in the United States, 1961-1990

Gary Wilcox and Barry Vacker

University of Texas at Austin, USA; Southern Methodist University, Dallas, Texas, USA

This paper, published in 1992, examines the relationship of aggregate advertising expenditure on cigarette consumption in the United States from 1961 to 1990. The study uses quarterly data in a stepwise regression analysis to determine the relationship of advertising to consumption. The findings and conclusions provide implications for public policy issues related to tobacco advertising.

INTRODUCTION

Cigarette advertising is under attack around the world. In 1988, all cigarette advertising was banned in...

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