Females' attitudes toward the portrayal of women in advertising: a Canadian study
Susan DeYoung and F.G. Crane
This paper discusses Canadian research that is basically a replication of an American study conducted over ten years ago. The results indicate that attitudes toward the portrayal of women in advertising in Canada today reflect the attitudes found over ten years ago in the US. Specifically, respondents in this study believe that women are not accurately depicted in advertising in Canada. More interesting was the fact that such attitudes were consistent across the demographic categories of the respondents including age, income,...