The Evolution of Marketing
Mary Goodyear
THE UNITY OF IDEAS
'It is a wonderful feeling to recognise the unity of a complex of phenomena that, to direct observation, appear to be quite different things.' Albert EinsteinThe industrialisation of services, including advertising and market research, has led to increasing specialisation. Service providers have a vested interest in acquiring and exploiting expertise in a niche area; to know more about less provides them with commercial competitive advantage.
The same is true of knowledge about foreign cultures. There is a strong tendency amongst those who make a living from translating...