Let the Audience Write the Ads

Patrick Padget

Describes how First Impression and the Cancer Research Campaign ran a competition for teenagers to write their own anti-smoking ad.

Let the Audience Write the Ads

A new slant on creativity in a good cause.

Patrick Padget

In March 2000, First Impression design developed the concept of creating a positive initiative to provide opportunities for young people to change their lives and do something really interesting and exciting. Our own business objective was to demonstrate that a design company can be both proactive and effective in reaching an audience that is both cynical and overloaded with messages. The opportunity coincided with a major project that we were working on for the DfEE (Department for Education and Employment) at the BBCs...

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