Creating a Culture of Brand Engagement from Scratch

Malcolm Parker

Over the years a lot has been talked about the 'democratisation of wealth' in the UK. Statistics tell us one in every twelve adults in Britain has £50,000 or more in liquid assets.

Creating a Culture of Brand Engagement from Scratch

For years, financial services companies have struggled to create strong brand identities but have typically been hampered by both cultural and structural baggage from the past, resulting in little more than new advertising campaigns.  Malcolm Parker describes how Inscape approached this by building a new brand from the inside out.

Malcolm Parker

Over the years, a lot has been talked about the democratisation of wealth in the UK. The statistics tell us that one in every twelve adults in Britain has 50,000 or more in liquid financial assets. And with all those...

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