Portable People Meters. A Report on the Large Scale Field Test of Portable People Meters in Manchester, England

Robert H. Patchen and Ronald S. Kolessar

With the advent of digital broadcasting, DBS, the Internet, and related new media technologies, the task of measuring electronic media audiences is becoming increasingly complex.

Portable People Meters

A Report on the Large Scale Field Test of portable People Meters in Manchester, England

Ronald S. KolessarandRobert H. Patchen The Arbitron Company United States.

INTRODUCTION

To say that the electronic media are undergoing rapid change is a gross understatement. The combination of digital broadcasting technology, audio/video streaming on the Internet, and deregulation is totally reshaping the landscape for both the new and existing electronic media. As we enter the first decade of the 21stcentury, consumers will enjoy a vast new array of entertainment and information sources never before available....

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