Measurement of Quality and Satisfaction for Television Programs

Simona Beltrame, Patrick Standen and Vittorio Bossi

Television's evolution, especially in view of the changes affecting it (satellites, interactivity, cable TV, mixture with Internet, etc.), will continue to develop via the quality of its proposals.

Valuing Television Programmes 

Measurement of Quality and Satisfaction for Television Programmes

Vittorio BossiRadiotelevisione Italiana, ItalyPatrick StandenandSimona BeltrameInfratest Burke, Italy

The Television System in Italy

Italy is a country where public opinion, the press, and the political and financial world all exert strong pressure on the television market, which translates into difficulty moving towards an evolution of the system able to balance market and socio-cultural needs.

These pressure points stem from the knowledge that television communication significantly influences individual choice and social evolution, but are radicalized due to the strong link between television and the political...

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