Research, Politics and the Web Can Mix
Considerations, Experiences, Trials, Tribulations in Adapting Conjoint Measurement to Optimizing a Political Platform as if a Consumer Product
Howard Moskowitz Alex Gofman Prasad Tungaturthy Madhu ManchaiahandDorit Cohen
INTRODUCTION
The past thirty years have seen the increasing sophistication of consumer researchers. The increase in available computing power, the maturation of market research and the development of new tools have spawned an increasing use of more powerful research techniques to understand consumer motivation. One need only to look at academic and applications oriented journals to appreciate the growth of knowledge...