The 'Whole' View of the Customer
Abundance of Data: Lack of Consumer Insight
George Zalokostas Interactive Media ManagerandSabine MuldersMarketing ManagerUnilever IBCC, The Netherlands
THE DISCOVERY OF AMERICA: A SIMILE
More than one year ago a representative from a respected competitor of Unilever addressed a similarly respected audience in the first NetEffects Conference and threw the gauntlet to researchers to find ways to evaluate the new medium and listen to the consumers needs. Since then, it has become a clich, at least among those of us with even a slight involvement in working with this new...