Colgate Total
Brand Name: Colgate Total Product Type or Description: Colgate TotalCategory for this Entry: Launch of new products or servicesCampaign: Colgate Total
SALES RESULTS
Colgate Total is building momentum across Europe with share results confirming 1-2 point uplift by market following the first phase/ introduction of 'Tom Total.' Growth is occurring across all markets. See Figure 1.
TRACKING RESULTS
Two studies have been fielded and are on-going since the introduction of the campaign in the later half of 1998.
RESEARCH INTERNATIONAL
Learning from tracking conducted on the launch...