Agency: Saatchi & Saatchi | Author: Simon Law |
When it Could be a Life or Death Decision Toyota Land Cruiser - New Print Campaign
A BIG STORY TO TELL
Toyota has been making the Land Cruiser since 1951. It has developed an enviable reputation around the world as the definitive 44. The Toyota Land Cruiser is designed and built to withstand the most hostile conditions in the world and testaments from around the globe have shown that it lives up to this promise. Both the UN and the Red Cross have elected to run a fleet of Land Cruisers,...