Kellogg's – Coco Pops

Mark Brown

Campaign in 1999 by Leo Burnett for Kellogg's Coco Pops. Response to Europe decision to rename the brand Choco Krispies.
Agency: Leo BurnettAuthor: Mark Brown

CocoPops

This is a story of friendship. A story of lost friends and friends found.

Dear reader, read on for herein lies a happy ending to sad story. A brand much loved was once disguised so his friends did not recognise him. The people that cared for this brand wanted to remove this disguise and get his friends back. Planning helped them to do this by understanding what it was to be a friend, what makes friends special. Planning realised that the brand had to reestablish the relationship with its friends. It had...

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