Yellow Pages

Campaign in 1999 by AMV.BBDO for Yellow Pages. Aim: to rejuvenate the `heartland' campaign.
Agency: AMV.BBDOAuthor: Lucy Edge

Breathing New Life into an Old Coat: The Development of 'Cleaners' and 'Car Stereo' for Yellow Pages

Sometimes I have wanted to throw you off like a heavy coat

Sometimes I have said you would not let me breathe or move

But now that I am free to choose the lightest clothes or none at all

I feel the cold and all the time I think how warm it used to be

                                                                                        'Coat' by Vicki Feaver

The contribution of Planning lay, not in a revolutionary way of advertising Yellow Pages, but in...

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