Agency: Grey | Author: Stephen Wallace |
Add Life to the Life of Your Dog
INTRODUCTION
Advertising dog food is not something which always rouses frisky creatives to beat a path to your door to get the brief. If you close your eyes now and think dog food advertising, I bet you see a happy bouncy dog and can of meat being opened and cut in two, which is then enthusiastically devoured. Now, whilst depictions of healthy dogs, yummy food and eager eating are part of the triedandtested semiotic code of effective dog food advertising, any time you stray from the...