Audi UK Internet

Caroline Gibbs

Launch in 1998 by BBH Unlimited of Audi's Internet website. Website based on the Audi Visitor Centre in Ingolstadt (described).
Agency: BBH UnlimitedAuthor: Caroline Gibbs

Real World Planning For a Virtual World

IN A NUTSHELL

We were determined to put a progressive brand like Audi on the Net. This paper describes how we deployed a real world proxy to construct a site that added value to the brand, was useful for a preNetgeneration audience and fulfilled some realistic objectives for Audis internet venture. When consumers visit a website, they do so of their own free will. Unlike advertising, where the brand transmits its own single minded message, our website offered the visitor a multifaceted experience of Audi. Hence...

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