Buzzword Bingo and Other Marketing Word Games

Allyson Stewart-Allen

Buzzword Bingo is a game (invented by American marketers) for spotting clichés in marketing presentations.

Buzzword bingo and other marketing word games

Allyson L. StewartAllen

How many times have you had to sit through those endless marketing meetings, trawling through every detail of the latest research findings, or debating your marketing budget, lineitem by lineitem, wishing you could be doing something a bit more stimulating?

Well, you're not alone. Your American marketing cousins have developed a couple of ways of coping with these necessities of modern professional life: Buzzword Bingo, and NamethatTrend. Below is a Buzzword Bingo scorecard you can use for your next internal planning meeting. I think you'll find it shouldn't take more...

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