How Survey Research Turned Southwark Around

Richard Abraham and Ben Page

Describes work done over 21 years by MORI for Southwark Borough Council. This includes: regular tracking, People's Panels, focus groups, `community workshops'.

How Survey Research Turned Southwark Around

Ben PageandRichard Abraham

Southwark was one of the first authorities in Britain regularly to survey residents views about its performance and priorities. Over 21 years, the councils performance has been transformed. Southwarks rating among its residents outperforms the average for local government in England, as well as similar boroughs like Brent, Lambeth and Islington (Exhibits 1 and 2).

The challenges facing researchers in local government are different from those facing marketers local government cannot choose who to deal with. Southwark remains one of the most deprived, and...

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