Helping Newspapers Compete with Electronic Media

Not all people read newspapers in the same way. Some readers want to look only at the ads, others only the headlines.

 

Helping Newspapers Compete with Electronic Media

Seija Nurmiand Virpi Nurmilaukas

INTRODUCTION

Newspapers enjoy a special status in Finnish homes. Dailies are usually read in the morning before going to work, and the majority of papers are delivered to homes. Daily newspapers reach 82% of Finns aged 15 years and over. Currently about thirty newspapers are published daily, which is a high figure even by European standards. The newspaper is also used more than other media for advertising: newspapers account for more than half of all media advertising. Finland has a large number of newspapers in proportion to...

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