Radio Listening in Multimedia Homes

This paper considers the use of radio in multimedia homes. These are defined as homes that have access to additional television channels via cable or satellite and those that have access to the Internet.

Radio Listening in Multimedia Homes

Richard WindleandLiz LandyIPSOS RSL United Kingdom.

THE QUEST PANEL

The Quest panel is run by IpsosRSL on behalf of the Broadcasters Audience Research Board (BARB) in the United Kingdom. It is funded by the BBC, the independent television companies (ITV) and the Independent Television Commission (ITC). The objective of the panel is to provide audience appreciation data for national television and radio services. In this sense it supplements the main audience measurement currencies for television (BARB) and radio (RAJAR). The service is unique in that it provides detailed bimedia data...

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