Radio Listening in Multimedia Homes
Richard WindleandLiz LandyIPSOS RSL United Kingdom.
THE QUEST PANEL
The Quest panel is run by IpsosRSL on behalf of the Broadcasters Audience Research Board (BARB) in the United Kingdom. It is funded by the BBC, the independent television companies (ITV) and the Independent Television Commission (ITC). The objective of the panel is to provide audience appreciation data for national television and radio services. In this sense it supplements the main audience measurement currencies for television (BARB) and radio (RAJAR). The service is unique in that it provides detailed bimedia data...