Online Qualitative Market Research
Interviewing the World at a Fingertip
Norbert Scholl Sabine MuldersandRob Drent
Research Objectives and Method
Introduction
The user friendliness of the Internet is reaching a stage in which it is no longer an ordeal to retrieve even the simplest information from the vast database that the net is offering. Although the Internet is still confined to the boundaries of the personal computer screen, this will soon be past tense; it is now clear that the Internet is definitely going to be a medium for the masses. As soon as the vast majority...