Experiencing the Emotional World of Kids

Nicky Fraser and Philippa Dougall

Understanding kids and teens is not about jumping on the bandwagon of the latest crazes. It is about establishing the patterns and mindsets that drive this behaviour.

Experiencing the emotional World of Kids and Teens Through Their Eyes

Philippa Dougalland Rob Marjenberg Kaleidoscope Kids & Teens, Australia. andNicky Fraser Heartbeat Trends Pty. Ltd., Australia.

INTRODUCTION

We are all well aware that kids inhabit a world controlled by others. What we forget sometimes is how much kids are also aware of this simple fact. Many of their aspirations revolve around a reversal of power. It is one of the key insights in understanding how kids behave and the triggers for motivating them from a marketing and communication perspective.

Teenagers are on the...

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