Kids and technology

Robbin Jaklin and David Kudon

This paper explores two areas of interest and the role they play in a Latin American kids' life: consumer electronics and computers and the Internet.

Kids and Technology. A Latin American Perspective

David KundonTurner Entertainment Research andRobbin JaklinC&R Research Services, Inc.

BACKGROUND

Objectives

The research objectives of this paper are to present data collected in Generations Latin America that depict:

  • insight into kids access to
  • the role technology plays in Latin American kids lives,
  • the importance of video and/or computer games for Latin American kids,
  • computers and the Internet;
  • differences in these insights based on country, gender, age and/or cable subscribership.

Geographical coverage and sample size

Research was conducted in four Latin American countries: Mexico, Argentina,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands