Agency: Advertising Partners | Client: The Salvation Army |
Who'll Come If the Salvos Don't? 1998 Red Shield Appeal
INTRODUCTION
Everyone loves The Salvos. They are an institution in Australia. And every year the Red Shield Appeal comes around. More than a fundraising exercise, it is the major marketing drive which must provide millions of dollars vital to maintain food, shelter and support for over a million people helped by The Salvation Army. And every year it never quite reaches its target. So much...